When you’re into a person, you’re naturally drawn to discovering his or her most intimate details.
The same goes for fans of K-pop stars.
Followers of these celebrities want more than to simply see their favorite singers perform at concerts or act on screen. They want to get to know them personally – finding out about the clothes they wear, the makeup they use, the food they eat, how they eat it and where they hang out.
Essentially, that’s what KCON, one of Korea’s largest conventions on so-called K-culture, hopes to provide. The event is organized by CJ E&M, also known as CJ Entertainment, the showbiz affiliate of CJ Group.
The annual convention, which concludes with a large-scale K-pop concert, began in 2012 in Los Angeles, a city with a large population of Koreans.
CJ Group executives, including Chairman Lee Jay-Hyun, has said on numerous occasions that the company’s goal is to make people around the world watch two or three Korean films a year; eat Korean food once or twice a month; watch one or two Korean dramas a week; and listen to Korean music every day. CJ has film, food, restaurants, retail and logistics businesses, among others.
One of the conventions will be held in Japan for the first time this year. KCON 2015 Japan will start on April 22 at Saitama Super Arena in Saitama amid soured bilateral ties between Seoul and Tokyo due to intensified historical and territorial disputes.
Why Japan and why now?
The word “CON” in KCON stands for three things – convention, concert and cultural content – three things visitors can experience at the event.
“In order to increase KCON’s presence in 2015, we’ve added more destinations,” CJ E&M said through a press release. “Besides Los Angeles, where it has been held every year, we’ve added the east side of the U.S. as well as Japan. A total of three KCONs will be held this year.”
CJ E&M chose to hold a KCON in Japan as it has hosted the “M Countdown” K-pop concert in the nation around this time most years anyway and because it is where Hallyu, or the popularity of Korean pop culture abroad, began more than a decade ago. . . .